Difference between Papers 2 & 3

The biggest difference between the two papers, for me, was researching. I was really passionate about my topic and I wanted to present the best information that seemed very relevant to my argument. Also, I wanted to make sure that what I was presenting wasn't just a pro-marijuana stance, but rather a thought provoking piece about the bonuses of legal marijuana sales. Also, since I didn't have any pictures to add, it made the topic easier to write, since finding pictures that I wanted, without being stock photos, seemed a little harder than I thought. A big bonus for me was that writing this paper gave a bit of a confidence booster, since I never thought of myself as a writer. All in all, I thought that it was a fun paper to write. I guess, if you are writing something that you're passionate about, then writing can be fun, albeit tedious. 

Paper #3 Rough Draft

                                                   A Look at Marijuana Tax Revenues
     Since the film, Reefer Madness and other anti-marijuana propaganda, the United States has had a love-hate relationship with marijuana. It has been the subject of major debates throughout the years and to this day the Drug Enforcement Agency (DEA) continues to list marijuana as a Schedule I drug. Schedule I drugs, according to the DEA, have no currently accepted medical use and have a high potential for abuse. With Colorado’s historical vote in 2012 and their ground-breaking regulations, Colorado’s recreational marijuana sales and the way that they use the tax revenues have revolutionized and set the standard on how other states can use the tax revenue to make large improvements to their own state.
      When Colorado legalized marijuana for personal use, the state government established policies that would use the tax revenues from sales to fund specific programs. According to the Colorado Department of Revenue, the largest beneficiary of marijuana tax revenues are public schools. While it may seem counterintuitive to fund public schools, this is a perfect example of how to properly use tax payers money to support our children. Normally, Colorado’s public schools are largely funded from local property taxes, however, since the economic downturn of 2008, the state had to come up with a way to continue to fund public schools without raising property taxes or sales taxes. When the ballot measure to legalize marijuana came round, public schools were on the top of the list of programs to be funded.
      The other states that have yet to ratify their own state’s constitution for legal marijuana sales could benefit from Colorado’s example of how to properly use the funds. One example of using the Colorado template is Oregon. Oregon approved recreational marijuana sales on 1 July, 2015. While there are no sales taxes on marijuana sales in Oregon, the state requires that individual businesses must pay 17 to 20 percent taxes and medicinal marijuana stores must pay 25 percent in taxes for recreational sales. Those revenues are then divided between schools, which receive the highest percentage at 40, then to other programs such as police funds and mental health services. So what does this mean for other states that are considering recreational marijuana sales? While marijuana is still federally illegal, there has been a large shift in how the American public view marijuana. By Oregon and Colorado using the funds from marijuana sales to fund public schools and to provide mental health services are great examples of how to move forward and provide more for our youth and those who require mental help.
       One argument against the legalization of marijuana is by allowing public schools to benefit from the sales of marijuana, it may send the wrong idea to impressionable children. In an interview with VICE News, Kevin Sabet said, “You're allowing the sale of marijuana which is going to hurt kids and school outcomes, but you're using the money to help kids.” The point that he is making is that using those funds to support schools, it gives children the idea that marijuana use is okay, but at the same time the state government is funding their school. However, Colorado has set aside a large amount funds for marijuana education and prevention campaigns. Through education, children will learn the hazards of marijuana use and all the applicable laws associated with marijuana.
      One teacher from Colorado wrote why she was opposed to legal marijuana sales. In an article for the Huffington Post, Christina Blair said that she had noticed a notable down turn in one of her students. She says that in a two month period, her student went from being a good student, with a bright disposition and when succumbing to peer pressure, his grades dropped, started skipping class, and appeared to be “zoned out” when he actually would show up to class. While, the accessibility of marijuana to children is subject to debate, the same could be said about alcohol, which a topic for another day. However, Colorado has programs it has since established to help possible at-risk children.
      Colorado recently had an accounting error on it taxes, in which $66 million dollars were the subject of a recent vote. The voters of Colorado overwhelmingly voted, 70 percent, to give back that money back to the state in which it would spend on programs specifically aimed at children. In an online article from attn.com, Colorado will spend $40 million on school construction, $2.5 million on marijuana education and prevention campaigns, $2 million on bullying prevention, $2million on drop-out prevention grants, $2 million on youth mentoring programs, $1 million on poison control centers, and $1 million for local government marijuana impact grants. The one very important program that is gaining an additional $500,000 is Colorado’s substance abuse screening, intervention and referral program. This program will help those people with addiction find the resources they need to help improve their lives. Additionally, many Americans have been calling for better mental health resources and services in light of recent high profile attacks perpetrated by people who were deemed to be mentally handicapped or ill.
       Spending $40 million on school construction, the people of Colorado set the precedent by effectively saying that education is the most important thing to them. Allocating the funds received from marijuana sales for school construction helps students by alleviating high student to teacher ratios, allowing a better learning environment for children to learn. The funds may also be used to improve classrooms and add incorporating newer technology to help students. Colorado voters showed the rest of America that it clearly has its children and their future clearly in the forefront of their collect minds. Also, these children will have brighter futures with the incorporation of modern technology into their classrooms. A world of possibilities exist when children are exposed to modern technology at a young age.
     The examples set for by Colorado and Oregon, other states such as Ohio, who recently voted against the legalization of marijuana, could easily create their own amendments to their Constitutions for which to follow. Alaska is currently creating their framework in which how to regulate and tax marijuana recreational sales. Looking at an article from USA Today, there are eleven states in which are projected to legalize recreational marijuana sales. Massachusetts, California, Nevada, New York, Vermont, Minnesota, Connecticut, Maryland, Rhode Island, Maine and Delaware could all potentially benefit from an increase in sales tax revenues. If these eleven states look to Colorado or Oregon as excellent examples for which to establish their own amendments, these states influence could lead to the United States government changing the established marijuana laws and ushering in a new generation of tax revenues.
      Colorado is projected to earn $125 million in tax revenue from recreational marijuana sales this calendar year. This exceeds all projections and will most definitely help lead to greater improvements through out the state. With highly lucrative business models established throughout Colorado, Washington and Oregon, legal marijuana sales presents itself as the next cash crop in which America can benefit and improve our schools, mental health facilities and other programs.

In-class lab 11/19/2015

Spriggs analysis

1.      The Sprigg’s essay is Sprigg’s forming and sharing her opinion on local grown organic produce. Her opinion was expressed that the advantages of locally owned farms outweigh the disadvantages. She then presented very picky counterarguments that counter argued her point so her position looked stronger.

2.      The second article we analyzed was about the legalization of marijuana in Colorado. The article was more pro legalization of marijuana because the data supports that highway fatalities have decreased since the legalization of marijuana. Some counterarguments that they made were that the anti-pot group, SAM pointed out that even before the first legal pot store opened in Washington State, the number of driver in that state testing positive for pot jumped by one-third.

3.      The last article we analyzed was the unrealistic nature of Photoshop and people to what we accept as “standard”. It was mainly against it due to the number of facts represented in the article. For example, from the 1990’s to now, due to photo shopping there has been an 119% increase in eating disorders for children 12 years and younger.

4.      The Sprigg’s essay and our analyzed articles differentiate due to lack of counterarguments in the positive and/or negative positions. The articles are more statistical-based, rather than the Sprigg’s essay which is more observational. However, the Sprigg’s essay and the analyzed articles are all similar in the way that they all have a very strong stance and position on their topic.

PG. 100 Questions

1. The author is very convincing in her topic about buy locally. She supports her stance with the many examples of how local economies can be improved by consumers buying locally. Additionally, she establish the  importance of this topic by pointing out when purchasing local produce, you, as the consumer, will reduce the costs of shipping and ultimately reduce the amount of carbon emissions. Also, she incorporates her various sources as excellent backup in her making her point. 

2. The counterarguments that she incorporates into her paper say that food should be bought from where it grows the best, small farms are not as efficient as large farms, more farming equipment will be used when buying locally which can have a detrimental effect on the environment. She responds to each counterargument by using cited references that support her argument. 

3. The author's last paragraph is persuasive because it explicitly explains her point, has appropriate background information, uses good examples and wraps up main argument.

4. The pictures that the author uses, to me, do not back up her argument because three out four are just stock photos. She should have used pictures of an actual farmer's market or from farms that are local to her to reiterate the point in which she is making. By using stock photos it makes her article seem less interesting and the effort made in writing was diminished by using photos that are kind of close to what she was talking about. 

Ethos, Logos & Pathos and Summary of Video

I watched the AT&T video, "The Last Text." This video was very moving and powerful. It was presented through the eyes of the victims' families, a passenger, and a Missouri State Patrol Officer. Each short story related back to how texting and driving was the sole cause of their accidents and deaths or near-death experiences. This video is very important because each one of has been guilty of using their phone while driving and it will only be a matter of time before something as tragic as this can happen to us. The story of the young man, whose life was turned upside down because of his friend, who was driving at the time, was incredibly touching and, yet, very tough to watch because he reminds me of my nephew and in a few short years he, too, will be driving. The video pleads to your emotions as a parent to talk to your children about distracted driving and by using logic as the video says that texting can wait. This goes back to the reading that as an author, sometimes to get the point across, you have to appeal to people's emotions. Additionally, logic, such as facts and surveys, play important part in conveying one's ideas to his or her's audience. Also, by building on the common ground, distracted driving is dangerous, it brings the video back into frame by showing the families of two young girls and what they are doing since their loved one has past away. One family has made a ritual of celebrating their daughter's birthday every year since she has past and the other is the sister that would like just one more chance to say that she is sorry. The guilt by the sister and the celebrating is something that can be related to because if a family is in that position, they may find it hard to carry on without their loved one. The video and text go hand-in-hand because they demonstrate the ideal way to bring something that is important to everyone. 

In-class lab 11/10 Reading Sources Critically

In class analysis 11/10

Thesis: Advertisements generally strive to bring groups of people to consensus, appealing strongly to their emotions.

Peace Symbol Analysis.

The overall statement of both buttons is to reject war, and provide support for peaceful means of reaching agreement.

They make their statement through visual representation.

Left Button

·         The “melty” font of the statement creates the allusion of a melting heart, or one open to suggestions.

·         The circular peace symbol could represent the world, further explaining the buttons point for world peace. The outside ring is circular, meaning that it has no endpoints. This can be related to an eternity symbol.

Right Button

·         The peace symbol stands out against the black background. Putting down any thoughts of war.

·         The bold font makes their statement more prominent and credible.

Symbols of Patriotism

Eagle

·         The bald eagle is the nation’s national mascot.

·         The flag coupled with the eagle creates an even greater plea for patriotism. Seeing that the flag has been known to represent our country for ages. It an added sense of loyalty and pride.

·         The piercing eye is ever watchful. In protecting its citizens and holding them accountable for their loyalty.

Bulldog

·         The English bulldog is Great Britain’s National mascot.

·         The dog standing on the flag is expressing protection.

·         Seems larger than its surroundings making it a more dominant force in the world..

French Wall

·         It’s the national motto of France.

·         Set in stone.

·         Camera gives the effect that they are watching over their people and keeping an eye on other countries.

·         The parallel line create a feeling of steadiness and reliability.

·         Brotherhood sets the image that they are all equal.

In-class Labs 11/10 How Things Mean

The use of the N-Word

Reading Sources Critically

1.       What arguments does the author make?

Schools, specifically high schools and how they aren’t teaching anti-racial topics the way they should be taught.

White people should never use the N-word, but black people can decide what the appropriate line is for them.

There are other ways to fight racism.

He makes it clear that he is analyzing the problem from a white person’s perspective.

2.       How persuasive do you find the argument?

His overall argument that black people can have their own conversations about when it is appropriate to use the n-word but that white people should never use it. He supports this with the example and further argument that teachers need to appropriately teach materials containing racial differences.  He addresses the point that some people make that black people and white people have a double standard with that word but history has been a double standard and people need to get over it. He uses the analogies of Jeff Foxworthy, Seinfeld, and referring to Jewish jokes.

3.       What is the author’s stance?

He is very clear that he is against any white person using that word in any connotation.

4.       Does the publisher bring a certain stance to the work?

Boston College is a catholic college and they could have taken religious values into consideration.

5.       Do you recognize ideas you’ve run across in other sources?

Yes, nearly form every large magazine including Time.

6.       Does this source support or challenge your own position – or does it do both?

It supports our opinions.

7.       What can you tell about the intended audience and purpose?

Audience definitely consisted of college students and the purpose was to generate conversation for the students there. Another purpose would be to reinforce the fact that y’all shouldn’t be using the word under any circumstance if you are white. The main purpose was to argue a certain point. 

Exercise on pg. 69, Think About Your Writing (pg. 70), and summarization of reading 269-284

The video for "Yes We Can" was something that seemed over-done. The video features future President Obama with Will. I. AM. and all his friends getting together to put together a music video. The message, "Yes We Can," is powerful enough, however, Will. I . AM. went overboard with using celebrities instead of the casual person. If he had used regular people instead of celebrities, I think that the video could have a much stronger position and could have a more effect on the general audience. The use of celebrities seemed that it was like the future President was trying to get elected based on who his friends are, though, I don't believe that this was officially endorsed by Mr. Obama or his campaign group. This could have been a much better video by using images of what was going on in the country and how it could be improved vice using celebrity status as a means of endorsement. 

Recently, I have written a lot of emails. However, one stands out to me the most. It stands out because, though it may be short, it clearly demonstrates my frustration with the topic in which we were talking about. The topic was about curriculum development and the lesson plan for this course. My command had to edit the lesson plan because it did not make sense with what the Training Project Plan had stated for the course purpose. Once we sent out our "red-lines," they were taken by another entity and some of the discussion points inside the lesson plan were added back in. I emailed the person who put those back in by saying that I would very much like to talk to him in person about his choices. The email showed that I did not like what he had put back in and also I wanted to see what his perspective was on this class. The following morning, he called me and we had a 45 minute conversation about what should have been in the topic. At the end of the conversation, I told him that we should do a teleconference because there was only a one-way conversation and that all interested parties needed to be involved to resolve the issues that we were having. 

To summarize the reading, it states that when it comes to arguments, everyone has them. When presenting your argument, you have to be sure to take a side, but can express the opposition's point of view. You have to be sure that the argument has appropriate context and that it can be easily followed. Most importantly the augment has to be defined, it has to matter, and if a result can be attained, what actions are needed. As an author, you have to take your time and research and in order to clearly present your point, or in this case, argument. 

Taking Stock for Paper #2

1. How did you go about analyzing the text? What methods did you use—and which ones were most helpful?
The text was helpful because it gave me the tools that I needed to craft a better analysis and paper. The one that was most helpful was analyzing the subject. This allowed me to objectively look at the two ads and determine what they were trying to convey to the audience. 
2. How did you go about drafting your essay?

I saw a picture of a baby with a razor and it got me thinking about the ad itself and then I started thinking about it more and what goes into shaving. This was more of a personal selection of ads because I use or have used all of the products that I mention in my paper at some point in my life. 

3. How well did you organize your written analysis? What, if anything, could you do to make it easier to read?
I didn't really organize anything. Most of my thoughts came as I was typing. I would have the pictures up and look at them and then go back to the paper to write. As far as reading, I'm not sure that anything else can be done.

4. Did you provide sufficient evidence to support your analysis?
I believe and I did. This paper got me out to do some outside research on the topic and I hope that it shows. 

5. What did you do especially well?
I believe that I broke down the analysis fairly well and got the point that each ad was trying to make. 

6. What could still be improved?
Tying each segment better to the previous. It seems I have trouble connecting, properly, my thoughts together to make it sound more fluid. 

7. Did you use any visuals, and if so, what did they add? Could you have shown the same thing with words?
I did have the two ads that I used. I think that the addition of having visuals reiterates to the audience, what I was trying to put out. 

8. How did other readers' responses influence your writing?
They helped me immensely because I type so fast sometimes that I completely forget to add in words, making the sentence confusing. With their help, I have gotten better at proof reading my own papers. 

9. What would you do differently next time?
I think that I would have added a few more ads because my topic was about razors. I could have done a paper on the use of shaving cream, shave soap, or shave gel along with the razors and put all of those into a well presented analysis paper. 

10. Are you pleased with your analysis? What did it teach you about the text you analyzed? Did it make you want to study more works by the same writer or artist?
I am pleased with my analysis and it taught me to look more careful at what are really saying to me. 

11. What are the transferable skills you can take from this into other writing situations?
The skills that I learned will definitely be transferrable to my next paper and will also help me with my job in the Navy. As much as we use technology, we still have to formally write some things and what I learned on this paper will help me going forward. 

In-class lab (pg.62) & group work

Things that I have a position on in the past few days:

-Healthcare
-Marijuana legalization, especially for the Navy, & use of funds
-Best NFL QB
-Weapons used in Destiny
-Curriculum Development
-Class scheduling

Advertising Lab:

Every time I’ve taken a position in the last few days:

Explaining my reasons for

1.       Staying later after night class

2.       doing cross country instead of swimming next year

3.       not going on a trip

4.       not staying at the high school for lunch

5.       why my solution to a math problem was right

6.       telling my sister to clean the car

7.       telling my sister to get my other sister from the car

8.       telling my sister we had to leave earlier than later

 

 

 

 

How does it appeal to you?

It adheres to my opinion it states the importance of every child and their feelings outside and inside the womb. The #They Feel Pain supports people who have suffered through their live children being lost. These people most likely feel that the life of any child is valuable despite any reason the parents might have for an abortion.  

                                How does it not appeal to you?

This advertisement appeals largely on a pathos/emotional basis. I may feel more inclined to accept it if I was given factual information or statistics to back up their opinion. How do they know the newly developing fetus feels pain? Is this statement, “it won’t hurt a bit” accurate when getting an abortion? I’ve done a lot of research, and read multiple scholarly articles by medical students on brain/nerve development in fetuses and the time frame legally accepted for abortion, because these questions and their possible accuracy does matter to me. But what we know is that the fetus does not at this point (4-10, or in some places 4-7 weeks after conception) have the nerve or brain development to be conscious. These two advertisements appeal on an emotional basis for a highly emotional topic, but allowing yourself to be so shocked at abortion without fully understanding the process and fetal development is deceiving. Abortion does hurt the mother, and it is not an easy decision. If you take the abortion pill rather than having a surgical abortion, which basically induces a miscarriage, mothers go through intense fevers, severe cramps, nausea, vomiting, heavy bleeding, etc. for several hours before feeling normal. Counseling is also provided through planned parenthood. Which brings me to my last point.

 

·         The second ad contrast the baby to a piece of tissue.

·         A pair of ominous looking scissors in the third

·         A fetal child with a partially developed face

·         Comparing the mother’s pain to the child’s pain, ”#theyfeelpain”

·         “Excuse me America, this is a tissue” expresses a sassy, upset tone that communicates the maker’s strong opinion on this topic

·         The words, “speak up” contained in the first ad

 

If I were to revise it for an audience supporting abortion I would put a statistic on the third ad explaining that we have no proof of when the baby is actually able to feel things and would change the hash tagged statement to say, “#care” to address the reasons that parents give for their decision. On the first and second ads I would take out the baby in both pictures. In the first I would change the picture to be of a man and woman’s hands, showing that they were in the decision together. In the second, I would put a picture of a crying woman, using tissues, and change the statement at the bottom to talk about how the negative emotions of an accidental pregnancy can be stopped by an abortion.

 

If I had to create it in a different medium, many things would change. If was to be presented orally instead of over the internet, I would exclude all of the word. This would allow for more verbal explanation and physical emphasis. I would include a more vivid picture in every circumstance to grab the attention of the audience and call them to recognize my point.   

 

 

 "Abortion in America." GeneLalor.com. Gene's Blog, 7 Mar. 2009.      

       Boyle, Patricia. "Excuse me America this is not a tissue..." Abortion in Advertising. 

                  N.p., n.d. Web 5 Nov. 2015 

      Durp, Blair. "Stop Abortion just STOP IT." Abortion. Pintrest.com,

                  N.d. Web 5 Nov. 2015  

 

Print Advertising Analysis

Josh Miller

English 101-5:30

Dr. Sonia Begert

XX November 2015

A Cut Above the Rest 

Shaving has been around for a millennia. Ancient Egyptians used sea shells and oils in order to remove not just facial hair, but body hair as well. It wasn't too hard to convince Egyptians to remove hair, since living in an area in which temperatures were sweltering hot  necessitated shedding any additional hair or clothing along with being popular among the Pharaohs. Since then, the use of such crude instruments  has evolved and so has it's advertising. Today, many men make the decision or are required to shave everyday and the choices are numerous and the competition between companies is fierce. 

At the beginning of the 1900s, men were starting to transition from regularly going to a barber to get a shave, to staying at home and using razor blades themselves. At the time there were only two types of razors on the market. The first one is the straight razor, also known as an open razor or cut-throat razor. These razors require a delicate hand and a lot patients to use. Many men would often cut themselves when first using them, resulting in frustration and many pints of blood going down the sink drain. The other type of razor on the market was the safety razor. This razor has a head in which either a singular blade or a double edge blade would be placed in the receiver and then the head would be tighten down on the blade. By having a head on the razor, this created a barrier for a man’s face, thus the term safety razor. Many men would use either one or both depending on their preferences. 

At the time of the major industrialization throughout the world, print advertising became  the preferred method of selling goods to men and women rather than through word of mouth. Advertisers would have to get creative in order to sell their products and one way to do this was to make the advertisement humorous. 

Looking at the advertisement to the left, Figure 1,  this is a perfect example of a company using humor and satire to sell their product.  This is a print advertisement from 1905 for Gillette safety razors. This ad  features a smiling, happy baby with shaving cream on his face in the form of a beard, holding a safety razor in his right hand. The ad features the words, “Begin Early” and “Shave Yourself,” indicating that the Gillette company was targeting men, both young and old, with this humorous ad. By featuring a baby in the advertisement, the company is implying several things. First, shaving is no longer restricted to professionals and with it’s razors, shaving with a Gillette safety razor is so safe and easy that an infant could do it. Additionally, they are implying that their razor blades are so safe that a baby can handle them without hurting himself. The infant is implied to be male due to the nature of the ad itself. The background is of title wall, indicating that the baby is in the bathroom where men shave. The baby is dressed in classic turn of the century garments, including a bonnet on his head. Lastly, the ad is telling men that with these particular blades, there is no need for stropping or honing. Stropping and honing are ways to sharpen the blade of a straight razor. By eliminating the need to constantly re-sharpen a blade, the clear choice is the Gillette safety razor. 

In the years since this ad was placed, men have continued to shave and many technologies for shaving had begun to emerge. By the 1930s, the electric razor was just starting to emerge as an alternative for traditional razors, straight or safety.  Using an electric razor was far easier for a man to shave with, however, many men began to experience severe razor burn with these electric razors, as the heads wouldn’t need to be replaced nearly as often and one could easily forget to replace them. Also, electric razors were just as portable as their counterparts and many men began using them while driving or upon arrival at work. The electric razor did not provide the same quality of shave as its’ counterparts, but it was good enough for everyday use. Upon that time, the straight razor was once again relegated to use by specialist barbers and began to lose their popularity. As technology began to surge for other inventions, so did the razor industry.

The advent of the exchangeable cartridge razor in the 1960s, men now had several choices of razors in which to shave with. These cartridge razors were cheap and were quite easy to shave with, allowing men to achieve that once forgotten “baby smooth face.” Through the years, disposable razors began to lead the way as the preferred method for men to shave with. The two companies that were leading the pack were Gillette and Schick. These two companies have been competitors since their inception and continue to do so, although Gillette is leading sales globally. One product the Schick has recently release is the Hydro, a razor which was meant to compete with the Gillette Fusion.

The Schick Hydro comes in a variety of styles, including a 3-blade cartridge to a 5-bladed cartridge. In Figure 2, Schick is seen as advertising the Hydro 3. This ad features two men,  apparent boxers, with one being punched in the face and the other man’s glove transitioning into a glove of water. The background is very nondescript. Schick does this to keep the viewers attention to the action that is happening in the foreground. The phrase, “Full contact hydration,” and the resulting punch exploding into water gives the viewer the impression that by using this razor, a blast of moisture will rush onto your face. The  ad attempts to back this claim up by showing how much moisturizer has been added to the moisture strip. Additionally, Schick demonstrates their claim that their blades are better because of the angle in which the blades run along the face. By using the razor to “shave” away the background further expounds on Schick’s claim that their razors are so strong that they can reveal what’s underneath your skin in order to soothe your facial area. Their tagline, “Free your skin,” indicates that the use of the razor will free you and your face from symptoms of severe dry skin.

Schick and Gillette have been using humorous and, sometimes, aggressive advertising in order to sell their products. Today, many men choose between a straight razor, a safety razor, an exchangeable cartridge, or an electric razor in order to shave. No one brand is better than the other, just one product may have something the other does not have and then it comes down to preference and price. By using choice wording and a little humor to their ads, such as Dollar Shave Club with it’s very humorous video ads, or Gillette and Schick using both print and video ads, men will continue to shave for many years to come. 

Possible Ad Choices

http://www.nytimes.com/2010/04/19/business/media/19adco.html?_r=0


http://www.advertisingarchives.co.uk/detail/13080/1/Magazine-Advert/Gillette/1900s

In class lab 10/27/15

Summary:
This Ad is for 'new' Rolling Rocks beer and it features a picture of the actual bottle and then a baby drinking it with it's feet. This ad is clearly using satire but at the same time advertising the drink in a funny way. Also it is addressing the fact of genetically modified food by saying that this beer is genetically modified. Also it throws in that the drink is carb free trying to appeal to the general public trying to be healthy. Overall alcohol is normally given a negative connotation but with this Ad it makes you laugh and makes your think of how the description is so off.

Paraphrase:
If you feed your baby a 6 pack of rolling rock he will turn into a genius with finely tuned motor skills. Also it is carb free so your baby will be skinny!

Quote:
"New Rolling Rock is genetically modified and clinically proven to significantly improve your baby's intelligence and motor skills with every six-pack"

Summary, Quote, & Paraphrasing

In Melissa Rubin's breakdown of a singular Coca-Cola ad from 1950, she argues that Coca-Cola has been leading the way in pushing for an ideal America. In her paper she describes how the placement of specific items within the ad are pushing workers to have this picturesque idea about American workers working together for a united country. When describing Sprite Boy, Coca-Cola's early mascot, Rubin says the he is "god-like" and "a powerful force," (178) to further illustrate her point of the company's goal of togetherness and in turn, America coming together. Additionally, she points out the emphasizing of the military personnel in the ad as to demonstrate to the reader that since WWII has been won, military men are returning the workforce, which is why they are presented in the very front of the ad. Rubin also notes the large gender and racial biases that were present in America during the late 1940’s and 50’s. As she observes,

            The way that Coca-Cola chooses to place the objects and depict men

            and women in this ad speaks volumes about American society in the

            middle of the twentieth century: a white, male-dominated society in

            servicemen and veterans were a numerous and prominent presence (179).

In her conclusion, she again remarks how Coca-Cola reflected American ideals and norms in it’s advertising, but also wanting to show the world what it was like to be an American. She says it best with her closing statement, “The message: theirs is a life to be envied and emulated, so drink Coca-Cola and live that life yourself” (180).